Our Story

Hi! I’m Mauricio Romero, founder of Minisciples.

Almost twenty years ago, when my wife and I were expecting our first daughter, I went searching for a cute Jesus plushie—something soft, joyful, and “kawaii” like Hello Kitty. We grew up loving anime and Sanrio characters, so I thought there had to be a Christian version out there. But there wasn’t.

So, as a graphic designer, I started sketching my own version of a kawaii Jesus. That was the very first seed of what would one day become Minisciples. But at the time, I had no idea how to manufacture toys or build a brand, so I tucked those sketches away—dream on hold.

About ten years later, I gave it another try—this time through an iPhone game I coded myself. It was a 2D fishing puzzler, and while it never took off commercially, it gave birth to something greater: the first designs of Mary, Peter, John, and Moses—the same ones we use today in our illustrations.

Fast forward another nine years, and something beautiful happened. The little baby who first inspired that kawaii Jesus design—my oldest daughter—picked up her tablet and began illustrating Minisciples herself. Like her parents, she grew up loving Hello Kitty and anime, but even more than that, she loves Jesus Christ. Today she’s our full-time illustrator and designer, and I handle the animations and production.

In less than a year, our Instagram community has grown to over 45,000 followers, and every day we hear from people who say our characters make them smile, pray, and feel closer to Jesus.

This project is still powered by our own investment and a lot of faith—but we believe we can build something big. Our dream is to create a Christian entertainment brand that can stand beside Disney and Sanrio, bringing joy, beauty, and faith into homes around the world.

We believe the world is ready for Jesus to be part of mainstream culture again—through stories, art, and characters that are truly delightful.

Welcome to the world of Minisciples.